Business

Marketing for small businesses is often a challenge due to various factors, such as a smaller budget and customer base. Many times, small businesses are local brands whose customer base is localized within the city or county limits, and marketing is based on word of mouth and customer testimonials. However, if you have been thinking…

Learning management systems have become an integral part of the classroom. While some still consider them only in the context of online learning, the LMS has become an information recording and delivery system that offers convenience to both student and instructor. In some instances, it serves as a virtual classroom that augments—and doesn’t compete with—the…

Running a business has more risks than just not having enough sales to cover the operating expenses. There are a number of things that can happen beyond a business’s control that can have a catastrophic effect on its finances, particularly for a solid, brick-and-mortar store. Customers can injure themselves on the property, employees could hurt…

It can seem like the customer support department is just another division in a company. In reality, next to the sales team, it requires thoughtful attention. The customer support staff deals with clients who have questions, issues or feedback. These interactions require mindfulness. Successful interactions with customers also require attention to detail. Here are three…

If you run a home-based business, there are many reasons that you should consider using an alternative mailing address. Having an address where customers can reach out to you builds credibility and presents a professional image. However, listing your home address on a home-based business webpage or business card is just not a great idea…

While you may think that SEO and local SEO are two entirely different concepts, the two can actually be used together in a synergistic way in order to improve your overall visibility. Your content marketing can be used in tandem with your local SEO to give you a leg up on your competitors. Here is…

When you admire your lawn, you probably do not think about how environmentally damaging it can be. The average yard can do some serious damage to the earth. Choosing the wrong seed or sod can result in an overuse of water, the need for chemical fertilizers or pesticides, and wastewater. Here are some tips that…

Education is important for everyone. Both in life and in work, you will get so much more out of what you’re doing if you are able to pursue further education in your chosen area. While the standard route for advanced education used to be to go to a brick-and-mortar university, there is a lot to…

A sales team needs to be able to be convincing, honest, and determined. Members of the team also need to be able to work together for the greater good. If your sales team isn’t quite clicking, you might need to step in. Here are four things you can do to help your sales team achieve…

Moving is a stressful time. When you begin working with professional movers, it’s important to avoid common mistakes. Knowing what some homeowners have not done will make it easier for you to avoid similar situations. Using Poor Boxes Cheap boxes are everywhere, making it easy to save money on packing up everything. However, you don’t…