Is Video Actually Helpful to Your Marketing Efforts?

You want to get the word out about your business, and you figure that you need to use video. But you might not be sure how or exactly why it’s so important. There are businesses all over using videos for marketing, but is it a foolproof way to increase how many people patronize your business, or is it just a waste of time? This is some information you can’t afford to overlook when it comes to using video with marketing.

Video Can Boost Your SEO

SEO might be the most important thing to know about when it comes to marketing online. Your company’s success rests heavily on whether people come across it via search engines. Videos are highly favored by SEO and can give you more prominence when people look up things related to your business. You need to make sure that you implement popular keywords and that your videos run quickly. To keep people coming back and to earn a good reputation, your videos must be of high quality. However, when you integrate SEO correctly, you can help attract a much greater audience. 

Videos Can Be Very Informative

Videos are so desirable in marketing because they help you communicate and relate to your audience so much more efficiently. Having to rely on text to disseminate information can create a distance between you and your audience. Trust is important to marketing because you want people to feel like they really know you. As an example, doTERRA’s YouTube channel has articles that serve to inform and to teach not only about its products but also about its industry. This kind of transparency means a lot because it shows doTERRA’s audience that the company desires more than just making a profit. Businesses like this want to reach out to people and to create a truly lasting relationship. 

Video Helps You Keep Up with Your Competition

Good marketing is largely about showing awareness and not necessarily about having a quality product. Huge companies like Coca-Cola and McDonald’s spend millions of dollars on advertising because they know better than to take a risk and to let the competition sneak up on them. If you have a strong video marketing campaign going, let yourself feel pride, and then focus on what to do next. You need to have the fuel to keep your business afloat, and every single moment counts.

Using video in marketing is a tool, and like any other tool, it must be used carefully. Videos are no longer a novelty, so any marketing strategy must focus on ingenuity and strategy. You can use your wits and study the practice of good video marketing to help your business shine.


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