Telemedicine is Changing the Healthcare Industry; Early Adopters like Nu Image Medical are Reaping the Benefits
Perhaps one of the most exciting and beneficial technological advancements in the medical community has been the adoption of telemedicine. While there have been some concerns raised about removing the human element from doctor-patient interactions, as well as difficulty for those who are not technologically savvy and the possibility of privacy breaches, the benefits of telemedicine far outweigh these perceived drawbacks.
Benefits include better quality, increased access to, and more personalized healthcare; exposure to diseases and infections in medical facilities are eliminated; less stress is experienced in relation to visits with physicians; reduced labor costs; reduced travel time by patients; and better and more efficient matching of patients with healthcare providers.
Telehealth provider Nu Image Medical has been reaping the benefits of telemedicine since they first adopted the technology in 2008. Regulatory laws concerning telemedicine are strict, and providers must maintain licensing in all states that they practice in. As one of the first medical providers to legally enter the telemedicine space, Nu Image Medical has watched its business grow by leaps and bounds. Not only can patients conveniently and discreetly meet with their medical providers from anywhere in the country, but patient engagement in their treatment plans is at an all-time high.
Nu Image Medical CEO Andreas Dettlaff understood the potential of telemedicine when he first became involved in the anti-aging health industry in 2004. Due to the sensitive nature of the treatments sought by Nu Image’s clients, including hormone imbalances, erectile dysfunction, and loss of libido, among others, Andreas Dettlaff knew that the early adoption of a technology that eliminated embarrassing office visits would set his company apart from other providers. He was right.
Due to his background in technology, Andreas Dettlaff has prioritized innovation alongside effective medical care; due to his education in business, he understands the need for efficiency and cost reductions wherever possible. This unique combination has put Nu Image Medical in the position of not requiring numerous office spaces, maintaining a much smaller and more focused staff, and eliminating many of the barriers that keep patients from seeking medical treatment.
As a leader in telemedicine, Nu Image Medical enjoys serving patients in 49 out of 50 states, and the time from appointment to diagnosis to prescriptive health care being provided to the patient is a fraction of what it was in a traditional medical setting. This has led to satisfied, loyal clients and a dedicated staff who isn’t run ragged, even as much of the medical community is suffering from burnout.
In response to the possibility of privacy breaches, Andreas Dettlaff has worked to address this concern as well. Nu Image Medical has invested in its own proprietary software platform that functions as an EMR (electronic medical record), an accounting software platform, a video platform, a billing platform, a customer service platform, a medical platform, and a reporting platform. Not only did this platform eliminate the frustrations of integrating third-party software solutions, but it has automated the entire company, bringing security and compliance along with the ability to easily communicate with physicians at leisure.
In terms of the lack of “human touch” in telemedicine, the sensitive nature of Nu Image Medical’s treatment programs actually makes telemedicine a preferred method of communication. And with clients suffering from these conditions even in the far corners of the country, appointments with a qualified provider can be completed in their own homes, rather than travel in order to seek treatment.
Andreas Dettlaff has seen firsthand how embracing technology, rather than fighting it, can enhance business operations and patient satisfaction. We can expect to see Nu Image Medical on the front end of future technological advancements as well.