How to Rebrand Your Family Business for a Younger Market
If your business has been around for a while, you may be trying to think of how to attract the younger market to your business. It will take some grit and effort, but you can rebrand your business to succeed with a younger demographic.
Change Your Product Offerings
One of the first things you might want to do is change the products you offer. If you sell products that are geared more towards the older market, branch out to include products specifically targeted at younger people. This might mean that you will need to go through your inventory and add new items to your stores, but the switch will be worth it if you can hit the right niche. One thing you could do to target the younger market is to offer them an app they can download to their phones where they can make purchases online and from the comfort of their own home.
Build a New Website
Because the younger market is technology savvy, you should build a new updated website. You should follow standard SEO practices when building your website. SEO, otherwise known as search engine optimization, is what helps Google and other search engines make your business relevant. A modern updated website makes use of SEO to show up more frequently in searches. If you’re not sure how to build your own website, you may need to consider hiring someone to build a website for you. A professional website will give you credibility and it will make your business more accessible to the younger generation, who look up everything on their phones.
Establish a Presence on Social Media
If your business is not already on social media, it should be. The younger market spends much of their time on social media. However, it is important to focus your efforts on a particular platform (or platforms). The older market tends to use Facebook more, while the younger market uses Instagram and Twitter. You will need to make decisions about what social media platforms you want your business to use to communicate with the appropriate market. Your social media presence should also be a priority for your marketing team because a regular presence boosts your credibility and increases your following online.
Shifting your business’ focus from an older market to a younger one is a feat that can sometimes be difficult, but it’s not impossible. All you need is a little effort, time, patience and technology in order to succeed.
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