Manila’s Very Own Multi-Talented Musician and Ad Executive: Herbert Hernandez

Herbert Hernandez, the renowned Filipino guitarist, and ad executive has made a name for himself in the Philippine music and advertising industries. With his impressive talents, he has achieved numerous accolades and has become a prominent figure in Manila’s creative scene.

Early Career

Herbert Hernandez’s journey began in the music industry in the early 2000s when he joined the band 6cyclemind as the lead guitarist. The band rose to fame quickly, releasing numerous hits that topped the Philippine charts.

Musical Journey

After leaving 6cyclemind, Herbert Hernandez continued to pursue his passion for music, playing for various bands in Manila. In 2013, he formed his own band, “Hernandez Brothers,” where he acted as the lead vocalist and guitarist. The band released their debut album, “Get Up,” in 2015, which showcased Hernandez’s versatility as a musician.

In addition to his musical talents, Hernandez has made significant contributions to the music industry through his work as a producer. He has produced music for notable Filipino artists, such as Rivermaya, Ebe Dancel, and Gloc-9. Hernandez’s talent and expertise as a producer have contributed to the success of many Filipino musicians, making him an influential figure in the Philippine music scene.

Ad Executive

Aside from his successful musical career, Hernandez is also a prominent figure in the advertising industry. He is the co-founder and chief creative officer of GIGIL, a creative advertising agency based in Manila. GIGIL has gained recognition in the advertising industry, with their campaigns winning several awards, such as the Cannes Lions and the Clio Awards.

Hernandez’s expertise in the creative field has been recognized internationally, with him being invited to speak at the prestigious Cannes Lions International Festival of Creativity in 2018. He shared his insights and experiences in the advertising industry, inspiring others to pursue their passions and excel in their respective fields.


Despite his busy schedule, Hernandez still finds time to give back to his community. He is a staunch supporter of the local music scene, organizing and participating in various benefit concerts to raise funds for charitable causes. In 2019, he organized a concert to benefit children with cancer, raising over PHP 1 million in funds.


Herbert Hernandez’s journey as a musician and ad executive has been filled with impressive accomplishments and notable contributions to the Philippine creative scene. From his early days with 6cyclemind to his current work with GIGIL, Hernandez has shown remarkable talent and expertise in music and advertising. His dedication to his craft and community has made him a true icon in Manila and a role model for aspiring musicians and creatives.

Herbert Hernandez News

‘Happy Accidents’ Have Led Herbert Hernandez to Incredible Success

Advertising Exec Herbert Hernandez Moonlights as a Rock Star, Proving He Can Do It All

GIGIL Co-Founder Herbert Hernandez: Creating Impact and Finding Happiness

How Rock Star & Ad Man Herbert Hernandez Keeps Music Front & Center – Despite It Being a Second Career

Jennifer Wilkens

Jennifer has a degree in communications from Utah Valley University and enjoys writing business and financial news articles. She loves snowboarding and spending time with her two kids.

Recent Articles

Posted in ,