Gregory Graf: The Strategist Behind Idaho’s Rising Political Commentary Platform
Gregory Graf has steadily built a reputation as one of Idaho’s most influential digital strategists, blending years of experience in reputation management with a passion for honest political discourse. As the founder of Snake River Strategies and the creator behind Political Potatoes, Gregory Graf is carving out a significant presence in the state’s political landscape. His ability to cut through misinformation and deliver sharp, fact-driven content has not only elevated his brand but positioned him as a trusted voice in Idaho’s evolving media scene.
Graf’s Political Potatoes has quickly grown into one of the most-read political Substacks in Idaho, driven by his commitment to exposing the undercurrents of local politics and holding far-right groups accountable. His investigative approach, combined with a knack for storytelling, has resonated with a broad audience eager for transparency and clarity. Graf has successfully tapped into Substack’s potential, using the platform’s direct-to-reader model to bypass traditional media gatekeepers and foster a loyal community.
Beyond Political Potatoes, Graf’s career spans over two decades in digital marketing, SEO, and crisis communications. At Snake River Strategies, he works with brands and individuals to protect and enhance their online reputations, applying the same strategic mindset that has fueled his Substack’s growth. His ability to identify threats, shape narratives, and execute long-term strategies has made him a sought-after advisor in Idaho’s business and political circles.
Graf’s influence extends into political consulting, where he plays a pivotal role in initiatives like Take Back Idaho and IdahoVoters.org, projects that aim to educate and empower voters. His blend of digital expertise and political insight has made him an essential figure in Idaho’s effort to push back against misinformation and promote balanced, fact-based conversations.
The success of Political Potatoes reflects Graf’s dedication and ability to navigate the rapidly shifting media landscape. By leveraging Substack’s tools—like the Notes feature for real-time engagement—Graf keeps his audience informed and involved, creating an interactive dialogue rather than a one-way news feed. This hands-on approach has turned Political Potatoes into more than just a newsletter; it’s become a community-driven effort to reshape Idaho’s political narrative.
As Graf continues to grow his influence, his name is becoming synonymous with Idaho’s emerging class of digital-first political commentators. For anyone seeking insight into Idaho politics or innovative strategies for digital reputation management, Gregory Graf stands out as a leader redefining the conversation.
