50% of female crypto investors seek long-term wealth creation — Survey

Women are increasingly engaging with cryptocurrency investments, demonstrating a preference for long-term strategies and lower-risk assets, notably Bitcoin (BTC). Recent findings from a Bitpanda survey reveal that 50% of female investors prioritize long-term financial growth, with 49% opting to hold their digital assets for up to five years, and 39% extending that horizon to over five years.

The survey indicates a notable trend among women toward safer investment choices, highlighting Bitcoin’s status as the most favored asset. Approximately 30% of female respondents chose Bitcoin as their first digital investment, compared to 24% of men. Collectively, over 54% of the 1,400 investors surveyed reported making initial investments in Bitcoin, Ethereum (ETH), or XRP.

Gracy Chen, CEO of Bitget cryptocurrency exchange, notes that women tend to construct more diverse investment portfolios while focusing on long-term wealth creation instead of short-term profits. “This measured approach is precisely what the crypto ecosystem needs — investors who appreciate technological fundamentals and can look beyond market noise,” Chen remarked.

Moreover, Chen cites a study by Charles Stanley, which found that women typically exhibit a ‘sit on their hands’ investment style, engaging in fewer trades than their male counterparts. On average, men made 13 trades annually, while women executed only 9. This propensity for patience in trading is seen as advantageous in the volatile crypto markets, where emotional reactions can lead to financial losses.

Nkiru Uwaje, co-founder of the blockchain liquidity platform Mansa, emphasized the distinct investment psychology among women, viewing investments within a diversified context rather than in isolation. “When we invest in Bitcoin, we consider its role within a broader wealth-building strategy,” Uwaje stated.

Despite the favorable trends, challenges still inhibit broader female participation in the crypto space. A significant 81% of survey participants identified as inexperienced investors, with 24% citing a lack of investment knowledge as their most considerable hurdle, while 41% mentioned financial constraints.

Though the female investor demographic is growing, Bitpanda reports that only 26% of crypto holders are women. However, the investment performance of women has proven promising; those who began investing in January 2024 experienced an average increase of 8.1% in their holdings over the past year.

To encourage more women to delve into cryptocurrency, initiatives like the Women in Ethereum Protocol (WiEP) stress the importance of proper education, guidance, and support tailored to women’s unique investment styles. WiEP representatives advocate for starting with smaller investment amounts to ease the entry process for new female investors.

Ultimately, as women navigate the crypto landscape with a focus on education and risk management, the prospect of bridging the gender gap in this domain grows more attainable.