Small businesses today need signage just as much as the brick-and-mortar shops of years gone by. While you may have the best salespeople on the inside of your store, it is the signage on the outside (and even inside) that will draw people to your products.
While some people see signage as an outdated marketing tool, it is still one of the most potent ways to reach your audience. With the right signs displayed in and around your company, you’ll be able to make the most of your business. Wondering what signs are an absolute must for your company? Read on.
1. Signs Which Inform
These informational signs are also known as “wayfinding” signs. These signs are intended to give customers direction and help shoppers better experience your store. The right information signs allow your customers to shop by themselves, even if a customer service representative is available. These signs share details about particular products and their location in your business.
Other critical informative signs every business needs are the type that depicts the rights of employees. A business that fails to show this information to employees are breaking the law. These, of course, can be displayed in an employee break room or office, and don’t need to be exposed to the public,
2. Sale Signs
Every shopper gets excited by the word “SALE!” Business with signs featuring their current sales can effectively communicate the special deals without having to do any additional advertising. Shoppers that may have otherwise visited another company for better pricing will choose to make a purchase based on the sales they come across through the signs in your place of business. If you’re putting on a site-wide sale at a retail store, then make sure that you also place sale signs on the exterior of your building.
Just be sure any signs you use are clear and can be well-understood so that you don’t have any potential issues. Additionally, make sure that your signage is clearly visible and unobstructed. It’s no secret that location is key to running a profitable business. If customers can’t see your business and signage, then you could lose thousands in profits each year.
3. Signs to Educate
Signs intended to educate help to explain and teach customers why they need a particular service or product. Customers who enjoy shopping on their own love educational signs so they can help themselves instead of asking an employee for assistance.
For example, a hardware store may have educational signs listing facts about various types of wood, helping customers learn about what may meet their needs better. Having information readily available for customers makes it easier for them to make a purchase right there and then.
4. Signs To Protect
Businesses should also use signs to protect their shoppers. “Do Not Enter” signs are a perfect example of something that will keep customers safe in a potentially dangerous environment. Similarly, these cautionary signs help to keep businesses safe from any potential legal trouble.
Having appropriate signage for your business is an important way to attract, inform, educate, and protect your customers. Use this guide to help you find the right type of signs for your business. And if you want to read more articles on business tips, check out more here!
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