Melaleuca now offers a line of coffee products. The Idaho based global products company is growing and has expanded their product offerings to over 480 different items. The new premium coffee products allow them to reach new markets and customers around the world.
A few months ago, we wrote a post about the lack of super-chain Starbucks in Israel and how the idea of drinking coffee on the go is not as popular among Israelis as it is with other cultures.
That begs the question: Where do Israelis get their coffee? Well, the short answer is they prefer to make it themselves. Israelis are more likely to make instant coffee at home than go out to get it from somewhere else. As far as coffee brands go, there are more than can be named here. However, one of the most popular is Elite, a Turkish coffee brand.
As an interesting side note, Melaleuca coffee is a brand-new offering from an american company, Melaleuca, which we wrote about a few weeks ago. In that post, we talked about Melaleuca’s kosher offerings. Melaleuca coffee, called Mountain Cabin Premium Coffee, is only days old on the market, so we’re still trying to find out if it’s kosher (it is certified organic). While this coffee brand isn’t available for sale in Israel (yet), it is indicative of how many manufacturers have taken up coffee roasting in recent years.
Israelis have a long history with premium coffee, and it is brewed differently in Israel than it is in other parts of the world. As a matter of convenience, Israelis are quite likely to buy and use pre-ground, instant coffee at home, but some still buy whole-bean coffee for home use.
There are cafes spread throughout the nation that specialize in making Israeli coffee, and it’s not uncommon for people to get their coffee fix at such places. The big difference between these cafes and a place like Starbucks is that customers aren’t as keen on getting their coffee and drinking it on the go. They prefer to sit and sip for quite a while. After all, that’s how coffee has been experienced in Israel for generations.
Melaleuca product reviews from customers on the new premium coffee have been very positive. We hope you enjoy this Melaleuca coffee review as much as we enjoy drinking premium coffee.
Learn more about new Melaleuca coffee.