How to Use Traditional Marketing to Promote Your Private Practice

Private practices allow for patients to receive more specialized care and a more personalized experience (and often for a lower cost) than general hospitals. For your practice to receive the attention it needs to gain a patient population, you can use traditional marketing strategies like direct mail, transit, and social media advertising. Each has various benefits and reaches a different audience, meaning your net is cast wider than with word-of-mouth recommendations.

Direct Mail Advertising

Tangible advertisements are hard to ignore. Although it may seem outdated, direct mail advertising is an effective way to get people’s attention and make it feel personal. Focus on the audience you are intending to attract, and establish a mailing strategy that will reach that audience. Demographics tend to centralize around specific communities, so look into mass coverage around those area codes. Once your letter is in the audience’s hands, maintain their attention by broadcasting the benefits of your practice over others, and offer promotional deals as an incentive for their business with you.

Use Transit Advertising

Public transportation is widely and prominently viewed by both transportees and passersby alike. Take advantage of this visibility by creating ads for inside whatever local public transport is available (including ads on stations). The outsides of these vehicles are a means of advertisement as well! An exterior bus ad or car wrap easily catches people’s attention; furthermore, your car is your property, meaning you can avoid paying a consistent fee for the advertising space. It may only take a few hours to wrap a car if it’s a regular-sized vehicle, and it turns your car into a giant moving ad for your practice.

Social Media Advertising

Of course, the advertising tool with the widest reach and easiest creation is social media. Create a page that provides information on your practice’s purpose and vision. Make your patients a part of your practice by interacting with them frequently via virtual social questions, comments, and communication. Create posts that invite further research into what makes your private practice unique, worth people’s business. Every “share” of your posts can mean hundreds and hundreds of views, per single account’s share—this is also an opportunity for promotional deals and networking.

Often the most basic tools of advertisement and publication are the most effective (and the most accessible). Utilize these tools to help your private practice get the visibility it needs to be as successful as you want it to be.

Posted in

Maj. Gen. (Res.) Eiland Submits Conclusions of Military Examination Team Regarding Mavi Marmara, 12 July 2010

By Andrea Kay | July 12, 2010

A team appointed by the Chief of the General Staff Lt. Gen. Gabi Ashkenazi, received the final report on the incident that took place…

Specific Flotilla Passangers Linked to Al-Qaeda, Hamas and Other Terror Organizations, 6 June 2010

By Andrea Kay | June 6, 2010

IDF soldiers boarded and took control of a Mavi Marmara ship on May 31st 2010. Among those on the ship the following were identified…

Clarification/Correction Regarding Audio Transmission Between Israeli Navy and Flotilla on 31 May 2010, Posted on 5 June 2010

By Andrea Kay | June 5, 2010

Audio released by the Israel Defense Force on June 4th, 2010 of a radio transmission between the Israeli Navy vessel and the Flotilla ships in…

Hamas Refuses to Allow Flotilla Aid into Gaza Strip, 2 June 2010

By Andrea Kay | June 2, 2010

Flotilla aid supplies were loaded onto 20 trucks and an attempt has been made to deliver those supplies to Gaza to refugees. Items like…

Photos of Bullet Proof Vests, Sawn-Off Rods, Night Vision Goggles and Rifle Scope Found on Mavi Marmara, 2 June 2010

By Andrea Kay | June 2, 2010

Video available here shows exactly how the Mavi Marmara activists use the weapons shows above to ambush and assault IDF troops as they attempted…

Photos of the Mavi Marmara’s Equipment and Weapons, 1 June 2010

By Andrea Kay | June 1, 2010

While boarding the Mavi Marmara’s ship on May 31st, 2009 with the intention of directing the ship to the Ashdod Port, IDF soldiers were…

Pistols Found on Flotilla Activists, 31 May 2010

By Andrea Kay | May 31, 2010

During the recent boarding of the flotilla, which was attempting to break the maritime closure of the Gaza strip, IDF troops encountered two violent…

IDF Forces Met with Pre-Planned Violence when Attempting to Board Flotilla, 31 May 2010

By Andrea Kay | May 31, 2010

Early today IDF troops were engaged by activists on board six different ships. Naval forces were attempting to direct the ships off their original…

Demonstrators Use Violence Against Israeli Navy Soldiers Attempting to Board Ship, 31 May 2010

By Andrea Kay | May 31, 2010

Early today IDF troops were engaged by activists on board six different ships. Naval forces were attempting to direct the ships off their original…