Believe it or not, print advertising is still a thing in this day and age. Does your business rely heavily on print advertising? If this is the case, then you probably are always on the lookout for ways to save money on advertising. Of course, you also want to only have print ads that will get results. How do you go about getting the most bang for your buck? Here are some tips to consider.
Craft the Advertisement for the Eye
You need to write a catchy headline that will encourage the reader to want to know more. You also want to make it as artistic as possible. Include such things as illustrations, clip art, remarkable photos, and shapes. Moreover, you also should make sure to not fill the add with too many words. It is easier on the eyes to have some “white space.” Does this seem pretty daunting to you? If that is the case, there is nothing wrong with partnering up with an experienced graphic designer. This will save you money on your advertising dollar simply because it will make your ads as effective as possible.
Consider a “Zoned” Newspaper Print Ad
If it is going to cost you a lot of money to run an ad over a newspaper’s full circulation area, then you should consider a “zoned” ad that will only reach certain targeted areas. Not only will this be cheaper, but it will also maximize your advertising budget simply because the ads will only be shown in your trading area.
Use a Magazine Ad That Matches Your Zone
If you are a larger company, make sure that the ads you use fully match your needs. For example, it is valueless to you if you advertise in a national publication if it doesn’t match your trading area. Avoid spending the extra advertising money and be sure to find a good match for your advertising needs.
If your company does a lot of mail-in advertisements, you should do everything in your power to verify all addresses. One way to accomplish this would be through a verification service. Address verification services exist to double-check that you’re not wasting money sending mailers to recipients that don’t exist.
Of course, yet another way to save some money on advertising would be to develop a list of advertising contacts throughout your area. They not only can give you some breaks for your budget, but they also can give you some pointers as well for how to save on advertising!