New Idaho Falls Signs Going Up

A conceptual drawing of the new Welcome Monument at the I-15 / Broadway freeway entrance | Office of the Mayor

IDAHO FALLS — The City of Idaho Falls launched a way-finding signage program Monday.

Representatives from the city were present at 1330 W. Broadway near the I-15 Broadway exit for the groundbreaking.

The development of a master way-finding signage program is part of an overall economic development effort to attract tourism within the region. The program emphasizes Idaho Falls as a unique destination and highlights the city’s key attractions such as the Museum of Idaho, Idaho Falls Zoo and Downtown Idaho Falls.

“The City of Idaho Falls is work with companies and The Chamber of Commerce to bring more tourism to the area,” Kerry McCullough, the city’s spokeswoman, said.

More than 140 new signs will be erected throughout the city over the next couple of months, including a new monument at the I-15 entryway on Broadway.

The total cost for the program is $600,000, which is budgeted over the next two years. City workers will install most of the signs, with the exception of the large monument signs which will be installed by Yesco.

“Using our own resources as much as possible has helped us to save a lot of money on this project,” McCullough said.

Downtown banners have been up for almost a year and were paid for by the Idaho Falls Downtown Development Corporation | Office of the Mayor

Mayor, Directors, Council Members and various project stakeholders broke ground this morning where the new Welcome Monument will go | Office of the Mayor